building a brand for a contemporary british landscape painter
The logo and marque design was developed in tandem
...with the website. As I built the website and developed the layout style and direction, the bold typography based logo seemed to need a marque or icon at the bottom of the page to balance it out. This duel logo & brand design also has the benefit of being carried over to other promotional platforms like social media icons for example.
The primary logo features a custom font element that combines the 'H' and 'W' into a signature icon. This part of the logo needed to be simple and yet easily identifiable as a brand marque. This brought a few challenges, namely the alignment and sizing of the other letters in the full typography logo. The other letters that were not connected required alignment and kerning corrections to ensure they didn't look jumbled and out of place. Small details in a design like this really make a difference to the overall feel and quality of the presentation.
A key feature of the website design
...was to include the ability to have all the content fully user updatable. Following the completion of the website I spent time with Hannah and provided a step by step guide to how she could update her website galleries and news content in the future. To explore the website and view some of Hannah's paintings and exhibition news visit www.hannahwoodman.co.uk
Working with Hannah Woodman
...on her brand identity and website gave me the chance to not only create a clean, minimal gallery style website to fully showcase her beautiful paintings but to also create a new logo and marque.
Hannah had a strong idea about the look and feel she wanted the website to convey and by working together on the layout and presentation of the images we developed a beautiful website with a distinctive logo.
Having a fully responsive, mobile ready website
...is vitally important. A huge amount of traffic visiting a website is via phones and tablets so being aware of these statistics I ensured the design featured a flexible layout that looked as good on a mobile screen as it does on the desktop.