Retro Packaging Designs


These retro designed American packaging examples range from between the 1930's - 1980's. Found in old disused warehouses across the USA they provide an amazing glimpse into the design and typography styles of their time. Ice cream sandwich bar wrappers and a condensation / drip protector wrapper for glass Coca Cola bottles are easily amongst my favourites from my collection.

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The tinned food labels have a completely different feel and design language to them compared to the earlier Ice cream bar wrappers. 1930's designs evolving into 1950's show a higher quality of printing techniques and paper stock materials while maintaining the style that really defines that era of commercial marketing and advertising designs.

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