Creative Heinz Ketchup Ads

During my very first attempts of experimenting with Photoshop and digital photography back in 2002 I developed a few ideas for an advertising campaign for Heinz Tomato Ketchup. With my extremely limited Photoshop skills and a lot of trial and error, I created a few ideas and rough images that are strikingly similar to the advertising campaigns used recently by Heinz.

Obviously my early attempts at Photoshop based photographic design seem very crude and much more like a 'mock up' than a final image by comparison, but I thought I'd share a few examples of my own work next to the final Heinz images as an interesting comparison of concepts.


It's great to see how the designers have really developed these styles of ideas and taken them into wildly different conceptual directions.

Take a look at the full range of ideas they developed here.


Maybe this style of advertising image creation is something I should revisit in future personal projects and attempt to re-develop some of my early Art school ideas from when I lacked both the technical studio photography and Photoshop skills to fully realise them into a more finished quality of image.


It's always intriguing to follow how design styles evolve, especially when those creative ideas are influenced and in many ways guided by fashion and lifestyle direction. Who knows what current trend will be next to reemerge and evolve in 10 or 15 years time.